marketing manager

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Does Your Small Business Need a Marketing Manager?

May 21, 2018 - 10:00 am
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In most small businesses, along with wearing many other hats, the owner is the marketing manager. As a business grows however, there comes a time when the owner should really consider hiring a professional to do the job. A good marketing manager can open up and grab new opportunities to propel a business to the next level. Before recruiting a marketing manager, the two key questions all small business owners should answer are weather their business is ready to grow and if a marketing manager will help it grow fast enough to justify his or her salary?

 

How much does a marketing manager expect to earn?

According to Glassdoor, the average salary for a small business marketing manager is $80,000, while some other sources have it higher at $96.000. However, there are many perfectly capable professionals who will work for less, especially those relatively new in the field looking to prove themselves. A marketing manager's salary is a major expense for a small business, but then again, you get what you pay for.

 

What does a marketing manager actually do

A marketing manager's job is to develop and follow through with a campaign to make the business better known, and to reach potential customers and clients through a wide-range of methods. These include creating and placing traditional advertisements as well as conducting email and web campaigns, and routinely readjusting those strategies to make them more effective.

In a small business, the marketing manager is also usually the public relations contact. He or she will present the owner with a proposed budget and will plan, create and carry out a variety of promotional campaigns. Marketing managers often have a team of salespeople they can direct, or in a very small business, they may very well be their own salesperson. They also have the responsibility of coordinating the actions of all other departments and employees to ensure that the company speaks, moves and acts with one voice.

 

Build the brand, keep up with the competition

A marketing manager helps build the company's brand and acts as an intelligence officer. Much like officers in army intelligence, they keep an eye out for the company's competitors, what those competitors are doing, and what they can learn from the competition. It is also their job to determine if there are new product lines or services that the company should consider in order to keep up with or beat the competition.

 

 

This article was written by Mark G. McLaughlin for Small Business Pulse