Wendy Alpine is president of Alpine Communications, a public relations and social media firm. The company helps small businesses increase brand awareness and visibility through results-oriented public relations and social media strategies. She offers several effective ways to boost your social media presence.
(Photo courtesy of Wendy Alpine)
“Social media has become a place to check out where to eat, what to wear, products to buy, employees to hire and much more. Consequently, the knowledgeable business owner will not only have a page on several social media platforms but use these platforms to their fullest potential. Using social media does not have to be intimidating. It just means learning how the various platforms work, identifying which one(s) will work for your business and then strategically using those platforms to build a relationship with those who are interested in your product or service.”
“Creating a social media marketing planning schedule is one of the best ways to build your online presence. As you begin creating a social media marketing schedule, don’t just grab a pen and start jotting down focus points for each week. Spend time listening to what people are saying about your product. Check out reviews on sites such as Angie’s List, Yelp and others. However, don’t just listen to what people say on your pages, visit your competition’s pages and learn what is being said there, as well as note what type of strategy they are using.”“After assessing what your audience is looking for, start developing a social media strategy that is goal-oriented. As you set each goal, take the time to identify what needs to be done to reach the goals. Once you have your plan developed and have begun working the plan, it may be necessary to go back and re-write the goals or adjust your approach. After all, you want your social media strategy to be effective, and the only way to do this is by frequent re-assessment. Don’t think of social media as a waste of time. It is a vital part of an effective marketing approach that can be accomplished on your own or by hiring a social media management team. Don’t overlook nearly 80 percent of your sales base. Begin investing in social media today.”
This article was written by Robin D. Everson for Small Business Pulse