As part of the “THINK BIG” series presented by Constant Contact, entrepreneur and business community leader Jeffrey Hayzlett discusses why email is still a vital marketing tool in an age of constant marketing innovation.
In business, there are few things as consistent as change. Every day, leaders in every industry introduce new technologies and management techniques that improve efficiency and increase cost-effectiveness. However, in the face of all that change, email remains one of the most personal and productive ways of communicating with consumers.
Video Highlights & Takeaways
- Email can be a highly effective marketing tool if correctly utilized. Today, generic email blasts are more likely to result in mass amounts of unsubscribing rather than conversions. In the current landscape, email campaigns that succeed are those that are well-researched and target specific consumers.
- Email can also be very effective at boosting engagement. Customers who sign up to receive a company’s emails already have a degree of loyalty toward that brand.
- Craft compelling content that will direct subscribers to social channels. Businesses can deepen their connection to their customer bases by upping their engagement level, all while growing their social media presence.
- Businesses should make email a cornerstone of their overall marketing strategy because it offers meaningful insights into consumer behavior and preferences. Email analytics provide robust data on click-through rates, interactions and conversions, all of which can be used to positively impact a company’s bottom line.
For more information on email marketing, visit Constant Contact.