Katie Suastegui is an HR generalist at HH Global, a marketing services powerhouse for some of the world’s largest brands. Suastegui focuses on talent acquisition, onboarding, benefits and employee relations for the rapidly growing company. She has a strong background in HR and recruiting at small to medium, rapidly growing, companies with small HR teams.


katie suastegui Employee Development & Relations: HR Expert Offers Tips To Help Run Your Company Optimally

Katie Suastegui
(Photo courtesy of Katie Suastegui)


What are the top five things small businesses can do to be successful in the marketplace?

Employee engagement
Engaged employees drive growth and increase revenue, which is essential for small businesses to succeed. Coaching and employee development opportunities are essential to drive engagement. Employees want to know how they will benefit from working for the company and how their careers will progress. It is also important that when employees are hired, they have a clear understanding of the business and how their role directly impacts the business’s success.

Work-life balance
More candidates are looking for flexible schedules and telecommuting environments. Work-life balance is a very hot topic in HR due to a shift in values with today’s workforce. More candidates and employees are prioritizing their personal life as much as their career success, so it is important if possible for small business owners to allow flexible schedules and work-from-home opportunities. Having the ability to work from home one day a week or setting your own hours is an easy way to attract and retain top talent.

Compliance is key
Reporting and compliance is easy to overlook when starting out with an HR department, but if your business is not compliant, this could lead to hundreds of thousands of dollars in fines, which can be detrimental to small businesses. Aside from the annual reporting, the ACA is now requiring more frequent reporting on benefits, and it is also crucial to maintain compliance with EEOC interview processes, background checks and all documentation to minimize risk to the business. The Society for Human Resources Management (SHRM) is a fantastic low-cost resource to business owners and HR professionals for all HR, reporting and compliance guidelines.

Ongoing performance management
Ongoing performance management also ties into increased employee engagement, but more companies are moving towards ongoing performance management systems instead of outdated, yearly performance reviews. There are a lot of great-new, affordable tools to track ongoing performance, and update employees as they are completing key tasks and reaching their performance metrics. This allows for employees to consistently have an accurate idea picture of what is expected of them and how they are meeting their goals.

Strategic talent acquisition
Get creative with recruitment! Networking is extremely important, especially if you want to minimize recruiting costs. Building up a large network on LinkedIn and reaching out to potential candidates is a great way to start. When interviewing, focus on the personality and culture fit of candidates. Certain skills can be taught, but having the right attitude and personality for the company and role are equally as important to both the employee’s and company’s success. For candidates seeking new opportunities, company culture can be almost as important as salary and benefits.


This article was written by Michelle Guilbeau for Small Business Pulse


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