Consumers are accustomed to getting quick solutions to their wants and needs by typing them into a search engine. Your business may provide the products and services people want, but a slow-loading, dull or confusing website may just send them clicking away to your competitors. Here are some tips and tools to help you tune-up your site to create a positive user experience.


Check your site speed
A slow-loading page will have prospective customers clicking back to their results for something else. Also, the speed at which your page loads actually can affect your page ranking with Google. Use a tool such as Page Speed by SEO Chat to determine if your site needs some tweaking.


Choose colors wisely
The colors you select for your webpage may encourage visitors to continue browsing or have them rapidly moving on. Readability should be the primary criteria for a color scheme. You need a strong contrast between background and text colors. Beyond that, tap the psychology of color to create a site that appeals to your target market. Adobe Color Creative Cloud Service has created hundreds of color combination themes to get you started.


Make your site mobile-friendly
Increasingly, people are accessing the internet from their phones or tablets. If your site doesn’t work well with these smaller screens, you are missing out. Google Developers offers resources to help optimize your site for multi-screen users.


Include other home page essentials

  • Contact information. In addition to your customer service email address and phone numbers, maximize your ranking in local searches by including your street address.

  • Graphics that illustrate what your business actually does. A picture is worth a thousand words, and graphics will get your message across far better than a block of text. Eliminate graphics that are just there to be pretty and provide no real information about your products or services. You want a clean look.

  • Intuitive navigation buttons. If you are a heating and plumbing contractor, create individual pages for each service such as installations, repairs and seasonal tune-ups. Provide tabs or buttons to these pages in a prominent spot on your home page, and label them so that customers may quickly find what they are looking for. Fix broken links.

  • Social media links. Your customers and clients are used to investigating business via social media. Make it easy for them to find your Facebook page, Twitter feed and LinkedIn profile. This is a branding-building opportunity that shouldn’t be missed.

  • Call to action. Ask visitors to your site to sign up for promotional emails or newsletters. Regular interaction will help build customer loyalty. Utilize email services such as iContact and MailChimp to streamline your email marketing program.

You may think your website is fine, but someone unfamiliar with your business may not agree. Usability Hub offers a five second test that will give you user interface feedback on your page design.



This article was written by Gillian Burdett for Small Business Pulse


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