When it comes to marketing an idea, product or service, one must be creative, sometimes even revolutionary. In the multibillion-dollar diet and healthcare industry, one has to figure out a way to cut through all the noise about what is healthy and what is not. Dr. Michael Greger has found several successful ways to market his ideas to the masses. These marketing strategies include the use of prominent social media sites, such as Facebook and Twitter, the use of his website, nutritionfacts.org, and lastly, his groundbreaking, New York Times bestselling book, “How Not To Die.” Using the latest in science-based research, sprinkled with wit, humor and the power of social media, Greger wants to help people get on board when it comes to taking ownership of their health.

Dr. Michael Greger is a physician, author and internationally recognized speaker on nutrition, food safety and public health issues. He is a founding member and fellow of the American College of Lifestyle Medicine. An internationally recognized lecturer, he has presented at the Conference on World Affairs, the National Institutes of Health and the Institute of Medicine. He has appeared on The Dr. Oz Show and The Colbert Report. Dr. Greger is a graduate of Cornell University School of Agriculture and Tufts University School of Medicine. Currently, he serves as the Director of Public Health and Animal Agriculture at The Humane Society of the United States.



drmichael greger Covering All Your Bases: Author On Nutrition Uses Multi Platform Marketing To Reach Many

Dr. Michael Greger
(Photo courtesy of Dr. Michael Greger)



What led you to write “How Not To Die”?  

It all started with my grandma, actually. The reversal of her end-stage heart disease with a plant-based diet is what inspired me to go to medical school, but when I got there, I was shocked to find out that this whole body of evidence on reversing chronic disease with lifestyle changes, opening up arteries without drugs, without surgery, was being largely ignored by mainstream medicine. And so, if the cure to our number one killer could get lost down the rabbit hole, what else might be buried in the medical literature that could help my patients? I made it my life’s mission to find out.


What can a company do to help its employees be healthy and productive?

Plant-based dietary interventions such as offering educational classes and offering healthy options in the company cafeteria have been shown to lead to significant increases in employee physical functioning, general health, vitality and mental health — depression, anxiety, fatigue, and emotional well-being — which not surprisingly translate into improved work productivity. Allowing standing or treadmill desks can also mediate the mortality risk associated with prolonged sitting.

This article was written by Robin D. Everson for Small Business Pulse



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