Knowing your market can help you focus your business activities on those people who are most important for you to reach. If you don’t know who would be most interested in your products or services, and you try to attract everyone, you will be wasting your marketing budget and a lot of your time. Part of targeting your market involves self-reflection. You won’t know who would be most interested in what you have to offer until you know what makes you different from your competition. Know how to target your market with these facts and tips.
This article was written by Gillian Kruse for Small Business Pulse