As part of the “THINK BIG” series presented by Constant Contact, entrepreneur and business-community leader Jeffrey Hayzlett explains the ins and outs of client relations.
No matter how much seed funding a company secures, no business can succeed without a dedicated customer base. To attract and retain customers, there are four strategies that you can use to cultivate the kind of connection with consumers that will ensure long-term growth and profitability:
- Guarantee your products and services.
- Engage with your customers.
- Express your gratitude.
- Learn from your competitors.
Video Highlights & Takeaways
- To establish trust with customers, your company needs to offer products and services that are of the highest quality. Selling subpar merchandise will only ensure that one-time shoppers will never become repeat customers. If a client is unhappy after purchasing one of your products, you need to respond quickly to resolve the issue to the satisfaction of both parties.
- To ensure a high level of brand awareness among your customers, maintain an active dialogue with them in between transactions. To do this, regularly send out “checking in” email and social media messages. Instead of pushing a specific product or service, these messages should be designed to make sure that the next time a customer needs to make a purchase, yours is the first company that comes to mind.
- The importance of expressing gratitude to your customers can’t be understated. Whether it’s in the form of a phone call, email or a handwritten letter, personalized thank you notes are great because they let customers know that you appreciate their business and that you value them for more than just the contents of their wallets.
- “Keep your friends close and your enemies closer” is an axiom that all entrepreneurs should take to heart. To ensure your company’s continued success, you should make an effort to look at the different tactics your competitors use to appeal to customers. There’s a good chance you can use some part of their strategy, such as the way they use social media to stay in contact with customers, to refine and improve your consumer outreach efforts.
For more information on email marketing, visit Constant Contact.