As part of the “THINK BIG” series presented by Constant Contact, entrepreneur and business-community leader Jeffrey Hayzlett shares tips for engaging your business’s social media followers.

To stay competitive in today’s globalized marketplace, businesses need to use all the tools they have available to them to engage, educate and excite consumers. There are four approaches entrepreneurs should consider when using social media platforms like Twitter, Facebook and Snapchat to cultivate an audience: engage, educate, excite, evangelize.

Video Highlights & Takeaways

  • The first step on the path toward meaningful engagement is defining your company’s target demographic. Once you determine which consumer segment is most relevant to your brand, you can begin the process of starting conversations with that audience. You should also make a point to regularly reevaluate your brand to make sure your marketing efforts will resonate with your ever-evolving customer base.
  • Next, you should figure out how to best educate consumers about your brand. You can use platforms like Facebook and Twitter to provide concise answers to all the questions customers might have about your company. Doing so will help your business build brand loyalty and establish robust and meaningful customer relationships.
  • Once you’ve engaged and educated consumers, you need to excite them. You and your team need to tap into your creative sides to generate compelling content that will spark conversations and keep your customers coming back for more. Craft content that is visually dynamic like infographics that reference the hottest new memes.
  • Lastly, after you’ve engaged, educated and excited your consumers, you need to empower them to become brand ambassadors who will be thrilled to evangelize for your company. These are consumers who had such a positive experience with your brand that they will praise and defend your business when prompted. Because word-of-mouth advertising is so effective on social media, active brand ambassadors need to be a big part of your overall marketing strategy.


For more information on email marketing, visit Constant Contact.


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