As part of the “THINK BIG” series presented by Constant Contact, entrepreneur and business-community leader Jeffrey Hayzlett shares insight on leveraging social engagement to grow your business.

Social media platforms like Facebook, Twitter and Snapchat can be extremely useful in increasing engagement with your brand and your business. Social media allows companies of all sizes to authentically connect with consumers in a way that establishes real trust and long-term loyalty. But more than just winning over hearts, when used to grow a company’s email list, social media can be a powerful tool for driving revenue.


 Video Highlights & Takeaways

  • If you own a business today, there’s really no excuse for not having a social media presence. Facebook, Twitter, Instagram, Tumblr, Snapchat and other social media outlets are some of the best ways to stay connected with your clients, while also reaching potential new customers and driving audiences to your wholly-owned assets.
  • There are multiple ways you can use social media to engage with your current customers and attract potential customers. For any business, whether it be on Main Street or Wall Street, the primary function of social media should be to develop a relationship with your followers.
  • Building a steady social media presence takes time, but that loyal interaction with your followers will generate trust. Sometimes that trust can lead to additional revenue-generating ventures, increased sales or even partnerships.
  • When Hayzlett started releasing books, he wanted to build a place outside of Amazon where people could engage with him and his content. Creating and maintaining strong social channels, as well as building a subscription-only email newsletter, allowed him to connect with his audience directly and earnestly, which in turn drove sales.


For more information on email marketing, visit Constant Contact.


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