Asif Khan is the founder and CEO of Caremerge, a communication and care coordination network serving the aging population and healthcare. Caremerge brings all individuals invested in a loved one’s care, including family members, caregivers, physicians, etc. onto one HIPAA compliant platform to ensure access to the right information at the right time so the right decision can be made. Caremerge seeks to change the very face of healthcare by breaking down silos industry-wide. Caremerge is designed on the belief that simple, easy to use tools make the biggest impact in terms of adoption and maintained use. It follows that the tech tools that work best for small businesses are simple and easy to use and allow small businesses to appear bigger than they are.
Khan shares his insight and knowledge in business to help small business owners be more successful.
(Photo courtesy of Asif Khan)
What are the top five things small businesses can do to be successful?
- Looks matter to your brand. Canva calls itself ‘amazingly simple graphic design software’, and they’re not kidding. Canva helps anyone, even those that lack a good eye, to create presentations, social media graphics, business cards and more, quickly and easily while allowing you to stay consistent to your brand.
- Face-to-face communication is best. If you can’t meet face to face, the next best thing is a video call with Zoom, a video conferencing and web conferencing service. Zoom allows small businesses to transcend time and space to build trust and enhance relationships, two things hard to do on a phone call. We use Zoom for sales meetings, client meetings, any meetings that could benefit from seeing each other’s facial expressions — basically all of them.
- Start a conversation, and keep it going on social media. Don’t be fooled. Your product can’t speak for itself. However, all successful small businesses have to take their story public to share what makes you special and valuable to your clients while engaging new prospects. Social media can quickly devolve into a full-time job, and as an entrepreneur, time is too precious to spend on one task. Buffer, a smarter way to share on social media, helps us schedule relevant posts on the proper sites to maximize the impact of our social media.
- Share your story and keep everyone updated. Social media might keep the conversation going, but the meat and bones of your business updates are probably longer than 140 characters. Mailchimp is an online email marketing solution we use to send updates, share good news and provide valuable and lengthy information to our clients and supporters. The best part? Their analytics allow you to see open rates, click-throughs and more so you can see what content resonates and what content bombs.
- Prepare for the worst. Disasters happen more often than we want to admit, and small businesses should prepare for them by investing in cloud-based storage solutions that provide disaster recovery. Think about it. If something happens to your computer, what would happen to your business? We feel serious relief knowing we’re covered by our backup system.
This article was written by Michelle Guilbeau for Small Business Pulse