Building clientele is a crucial part of small business success, and regardless of the product or service your company provides, its best source of customers is usually members of the neighborhood. With the internet at our fingertips, it’s easier than ever for customers to find your business. Using mobile technology makes it quick and easy for customers to find you wherever they are. If someone has a real-time need for your product or service, all they have to do is swipe a few screens, and they can be at your door in less than an hour. For this reason, your company should invest in building its mobile visibility.


Mobile optimization

For your company to successfully increase its sales through the use of mobile technology, it’s important for your website to be clean and functional on mobile devices. Not optimizing your site for mobile devices could end up hurting it in the long run. According to the Better Business Bureau, “Google is now warning all businesses that their website should be mobile friendly, or else it will be dropped down significantly in search results when consumers search for it on their mobile phones.” Search engine visibility is vital for attracting customers.


Use mobile technology to interact with the community

With thousands of search results for virtually any web search, many search engines have begun letting users narrow the results. Using GPS technology, many apps allow users to search in the area immediately surrounding their phones. If your business has a social media presence, you can use these features to interact with users in your area. In a Brand Networks blog post titled, “How to Increase Retail Sales Using Hyper-Local Social Media,” author Juliana Nicholson states, “Once you have a hyper-local strategy in place, it’s time to determine the best platforms for your social marketing efforts. It’s often most efficient to fish were the fish are. In other words, Facebook is an ideal social network for hyper-local marketing efforts because local store managers are often already leveraging Facebook to create a social community.”

Allowing customers to seek and find your business through mobile technology is one of the easiest and efficient ways to make new sales. If you have not optimized your business for technology, you could be missing out on a key channel for local visibility.

This article was written by Alaina Brandenburger for Small Business Pulse


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