(Photo courtesy of Joanne Quinn-Smith)
Dreamweaver Marketing Associates specializes in online branding and organic search results through teaching clients to use video, audio podcasts, blogging and cutting-edge early adopter social media. As the creative energy officer of Dreamweaver Marketing Associates, Joanne’s job is to stay ubiquitous online and teach her clients and fans to do the same. She is a prolific podcaster, blogger and author. In her role as a new media trailblazer, Joanne has interviewed over 2,000 guests and has over 1,500 podcast episodes in her repertoire.
Joanne’s business and branding challenges were overcome with the use of new media technology. In 2004, she lost her small but successful limousine business in the aftermaths of Hurricane Ivan. Faced with rebranding herself as a marketing expert, formerly known as “The Limo Lady”, she turned to podcasting both audio and video, and blogging.
The PositivelyPittsburghLive™ podcast started in 2007 and became so successful that she invented PPLMag.com, which is free to the public, and businesses can purchase their own channel. PPLMag is populated by user generated content from these channel owners. To ensure consistent content, Joanne not only creates and produces podcasts for her clients, but has several anchor shows of her own in addition to the namesake podcast, PositivelyPittsburghLive. She hosts the TechnoGrannyShow™, MondayMorningMarketeer™, Author Shine Out Loud™ and produces MrsCardiology™. Other anchor shows by other consistent podcasters are the EmpressofBiz™ and Loudini’s Rock n Roll Circus™
Joanne is also the author of “Folly of Marketing Plan in Your Head, 101 Compelling Reasons to Write One.” As a result of her extensive network in new media, Joanne was able to “sell” on Amazon nearly 1,000 copies on her free promotional days and had the number two e-book for marketing and business.
For PositivelyPittsburghLiveMagazine.com, Joanne received the National Small Business Administration Journalist of the Year Award. Packages that Ms Quinn-Smith offers to her clients are LinkedIn “Power Profiles” and Web 2.0 and new media marketing packages.
This article was written by Michelle Guilbeau for Small Business Pulse