With the rapidly changing world of digital marketing, every business must work hard to stay on top of their game. That goes double for small businesses and start-up organizations, as smaller budgets and limited resources mean staying up-to-date is even more crucial. One of the most popular trends in marketing right now is content marketing, which provides you an opportunity to show how knowledgeable you are in your field while you reach out to new customers and leads. Because of this, you can use your own content or content from other resources to really improve your credibility in the field as you work to fill your sales pipeline. So, as you consider different ways to use content marketing to improve your sales game, here are a few things to keep in mind.
Be the expert
It seems pretty basic, but it’s so important to be the expert in your field. Read the trade magazines, research your competitors’ practices and content, know everything and anything that is going on within your field, and you can arm yourself with the tools to expertly address any questions that may come up with a new client or customer. Be better than just good at using Google and spend the time to confidently present your product or service against anything else in the marketplace today. Once you arm yourself with the knowledge about everything going on within your chosen field, you’ll find that you’re more thoroughly prepared to handle anything on your next sales call.
Use case studies
Get good at the Google search to arm yourself with case studies to prove anything you need. A strong presentation will include statistics and facts that prove how successful your product or service can be, so you’ll want to use that kind of content to show your prospects as you go on sales calls or offer sales presentations. If you have specific cases or examples of your own work, that’s best, but you can also find lots of case studies and content online that can show nearly any side of any organization.
As you find blog posts, articles and other stories that are pertinent to your field, find ways to make sharing that content easier. It can be as simple as a free shared Google Doc, or you can use a program like Trello or even Pinterest to share within your organization and with customers. You’ve spent a lot of time finding all the best content that helps sell your brand or product, so make using that content easy. Create social media platforms to share your content with your customers and clients, and use internal tools to make it easy for your sales representatives to pull that content as well. The easier it is to find and share important content, the easier it will be for you.
This article was written by Deborah Flomberg for Small Business Pulse