Michelle Lose is an artist, mother and teacher, who has always had a passion for shoes and a desire to pursue a sales-related business. She began decorating sneakers as a way to cope with her 2-year-old daughter’s diagnosis with Leukemia.

In June 2000, with encouragement from family and friends, Lose decided to turn her unique shoe designs into an online wedding business where she could provide bride’s with comfortable custom footwear while allowing the sales of her shoes to helping fund cancer research. Thus began Shoeprincess Designs.

15 years later, Lose is still helping many brides find the perfect footwear for their weddings. The sales of her shoes have increased every year, and she has grown a very successful business. Lose is grateful that her daughter is now cured of her cancer. She continues to donate a portion of every sale to the Leukemia Research Foundation which helps fund research toward curing this disease.

Lose offers five sales tips to small business owners who offer a product to their customers, particularly products such as apparel or shoes. She has found these five points to be most successful for her business growth.



michellelose2 Shoe Company Owner & Designer Exceeds In Her Sales Growth While Making A Difference

Michelle Lose
(Photo courtesy of Michelle Lose)


Offer a product that is beautiful and comfortable. Shoeprincess Designs offers a product that not only makes the feet look beautiful, but also keeps the feet comfortable while standing for extended periods of time.

Make your product stand out. Our glamorous designs are a definite highlight to any event or special occasion! Each shoe is handmade with care with the finest quality beading so their sparkle will not go unnoticed. Footwear options are not only for weddings, but are popular for other occasions such as proms, homecoming, graduations, pageants & stage events.

Offer unique gift ideas. I offer shoes that make for a unique gift idea. Each sneaker is packaged in a beautiful-collectible keepsake box and each ballet slipper is packaged in a sheer organza drawstring bag so you can easily carry them along with you.

Personalize to be unique. We personalize our designs for buyers including, colors, ribbons, beading or by adding names and initials as requested, making our shoes a wonderful keepsake and a unique gift for the attendants or the bride that has everything.

Make a difference. We donate a portion of every sale to help fund Leukemia research, so our customers take pride in shopping with us because they know they are making a positive difference in this cause.


This article was written by Michelle Guilbeau of Examiner.com for CBS Small Business Pulse.



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