Small Business Saturday is a valuable resource for local businesses of all types, from bakeries to boutiques to coffee shops. But you don’t need to sell a physical product to reap the benefits of Small Business Saturday. You don’t even need to have a physical location. No matter what industry you’re in, driving shopping traffic to your small service-oriented business is paramount to success. Engagement is essential, and Small Business Saturday is a great way to connect with your local community and attract potential new customers.

What Is Small Business Saturday?

Small Business Saturday was launched in 2010 with the goal of driving shopping traffic to local businesses the day after Black Friday. The day has achieved widespread acceptance throughout the United States. Three out of four Americans are familiar with the Small Business Saturday program. One out of four Americans make it a point to shop in their local communities on that day.

Sales have increased dramatically since 2010 as a result of this program. Consumers want to help local small businesses and are expected to continue supporting this program every year.

How You Can Capitalize On Small Business Saturday

Small Business Saturday is not just for small brick-and-mortar retailers. It is also the perfect day to drive traffic to your service-oriented or online business. The goal is to make a connection and deepen relationships within the community. Here are a few suggestions for bringing customers to your small business.

Show Them Your Appreciation

Reach out to your existing customer base to thank them for their support during the past year. Send them a coupon that they can redeem if they book the service on Small Business Saturday and have the service performed before Christmas. For an online business, give out free gift cards for customers who shop your site on Small Business Saturday.

Let Them Eat Cake!

Sponsor an event at a retailer that is connected with your business. If you are the local auto repair shop, sponsor cake and coffee at the auto parts store that supplies your business. If you are the local electrician, sponsor a cook-out at your local electrical supply house. You can use this event to hand out gift cards, coupons, T-shirts and other marketing materials.

Make Them An Offer They Can’t Refuse

Offer new client discounts if they are driven to your business through social media. For example, you can provide a social media promo code to receive a discount which would be redeemable on Small Business Saturday.

The message is clear. It’s all about awareness and creating a call to action. Remember, the data clearly demonstrates that consumers want to embrace local businesses. Many people understand the benefits of supporting the local independent retailers, online businesses and local service providers. Your job is to make them aware of your business and provide them a compelling reason to spend their money with you.

This article was written by Michelle Guilbeau for Small Business Pulse


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